About Coplan
What planogram data is, the problems Coplan solves with it, and which teams use it for what.
Planogram data
Planogram data specifies the exact location, positioning and quantity of each product on the shelf. Coplan gives you every store planogram in your categories, for every week, which puts an end to time-consuming and costly store visits.
Planogram data gives brands and retailers real feedback on the shelf. Live product data overlaid with sales data means retailers can make data-driven decisions on assortment and shelf layout, and improve the shopping experience.
What problems are we solving?
- Brands have limited visibility into their actual shelf presence.
- Traditional approaches don’t scale: waiting for retailer planograms or conducting manual store audits.
- Range changes and distribution complexity make shelf tracking increasingly difficult.
- Without accurate planogram data, brands can’t make credible recommendations to retailers.
Planogram data is the missing piece in category growth.
| Without it | With Coplan |
|---|---|
| Sporadic and inconsistent data | Access to every store planogram |
| Time-consuming updates | Accurately track space to sales |
| No data-driven insights | Collaborate proactively on category visions |
| Missed growth opportunities | Better execute and implement changes |
Who benefits from Coplan?
Category management
- Range changes. Plan and present category visions. Access every category planogram, for every week.
- Recommendations. Visualise the shelf as the customer sees it when making recommendations, and check new products stand out.
Insights and analytics
- Space to sales. Pair with sales data to identify the impact of space change on performance.
- Market trends. Track product, brand and category distribution down to store level, with shelf position.
Trade marketing
- Feature space. Build fixtures in Studio to bring gondola ends or event line-ups to life, and plan cross-selling.
- Shelf visuals for design. Share planogram images with agencies to see the impact of point of sale material at shelf.
Sales and account management
- Business growth. Quantify distribution gaps, and translate compliance data into sales gained or lost as negotiation leverage.
- Manage profit and loss. Evaluate return on trade investment, and prioritise promotional support by plan value.
Field sales
- Store visit efficiency. Identify which plans go to which stores, without leaving your desk.
- Tracking. Understand regional variance, store clusters, bay size distribution and range classes.
Before a store visit covers what Explore offers on a store visit.
Types of analysis that use Coplan
- New product launch
- Delist review
- Trend-led space change
- Merchandising amendments
- Trial store analysis
Compare measures what any of these changed, and Find a plan and its stores is the place to begin.